的 365betapp下载学院 Office of Marketing & 通信 is charged with telling the college’s story both on and off campus. 传播团队通过使用各种策略和渠道分享关键信息和及时信息来执行其任务.
We work closely with the president, the Board of Trustees, and the senior leadership team to support institutional-level communication. 我们与招生办公室的合作关系支持招聘和留住合格的学生, diverse 学生 from throughout the country and the world. We also provide support for a variety of 校友 and development initiatives.
Our team manages the college’s digital presence, which includes 罗兹.Edu和附属网站以及学院的旗舰社交媒体渠道. We produce and publish 罗兹 杂志.
的 Office of Marketing & 沟通主动与当地和国家新闻机构分享故事，以提高学院的声誉. 该团队回应媒体的询问，并促进对教师专家和管理人员的采访.
Linda Bonnin, Vice President for Marketing & 通信
的 365betapp下载学院 Brand
的 365betapp下载学院 Brand Identity Guide serves as the foundation for all of the college’s communications materials. 的 document is based on the college’s strategic plan research. Hundreds of voices contributed to the final product through student, 教师, 工作人员, and 校友 surveys and focus groups.
品牌识别指南概述了学院品牌标志和徽标的正确使用, primary and secondary colors, and approved fonts. 此外，该指南还概述了如何通过写作和图像来表达学院的人物角色.
营销和传播办公室遵循365betapp下载学院编辑风格指南.
Website Management
营销与传播办公室的数字服务团队管理着学院主要的面向公众的网站, as well as the Express Online intranet, the online Handbooks and Catalogue, 新闻.罗兹.edu，以及以Sites@罗兹为品牌的办公、倡议和研究型微型网站的集合. 数字服务人员与整个学院的利益相关者和主题专家合作, 审查内容，以确定如何最适合学院的网站，并负责内容和架构的日常管理.
对于需要独立导航的内容或与学院其他网站的任务不直接匹配的内容, the Office of 通信 offers college-branded sites for all 教师, 办公室, and programs through Sites@罗兹. Digital Services 工作人员 will consult on matters of architecture, 设计, 和布局, set up and populate the site, and provide individual or small group training, handing off routine, minor content updates to the content owners.
We encourage the 罗兹 community to take advantage of our services, available at no cost to the user. 保持设计的完整性对我们的各种受众来说非常重要，以提供始终如一的优秀用户体验，并符合学院的品牌形象, 以及确保法律要求的无障碍，并符合学院的使命和愿景.
In cases where an outside vendor must be used to host web content, the proposed vendor must consult with the communications office about workflow, 品牌, 集成, 可访问性, 在签署合同或同意任何以任何方式带有学院名称或品牌的网络资产的服务条款之前，还有其他指导方针.
活动推广
营销和传播办公室协助推广学院的主要活动，如毕业典礼, Opening Convocation, 家庭周末, 同学会, large-scale admission programs, and other events 设计ated by the president.
的 Office of Marketing and 通信 publishes 罗兹Week, a newsletter highlighting campus news and upcoming events. 罗兹Week is published on Tuesday and Friday mornings when classes are in session. 罗兹Week中列出的活动来自学院的公共活动日历.
Due to limited resources, 办公室无法协助规划部门或项目级别的活动. For assistance with events, contact the Office of College Events.
Video Production
Video is a key component of the college’s communications strategy. 营销和传播办公室制作视频内容，分享学院的故事，促进重要的学院举措. Video projects can be found on the college’s YouTube channel.
直播视频是与内部和外部观众分享学院故事的重要工具. 市场营销和传播办公室负责监督学校重大活动以及校长和高层领导指定的其他活动的直播.
的 office is unable to assist with instructional video production. 学院的教学技术团队可以帮助满足这些需求.
摄影
传播办公室拍摄照片以支持学院所有领域的战略目标. 摄影 appears in admission materials, 内部消息, 在网站上, on social media, 和其他地方. 365betapp下载品牌识别指南阐述了如何最好地使用摄影来支持学院的身份和信息.
通讯办公室接受与其使命相一致的摄影请求. 但是，办公室无法为部门或项目级别的活动安排摄影.
Creative Services
传播办公室创意服务团队主要致力于支持招生项目和发展以及校友关系倡议. 该团队还能够为学院的重大举措和活动提供咨询和设计服务.
该团队还可以就如何正确使用学院的品牌和视觉识别标准提供咨询和回答问题.
媒体关系
市场营销和传播办公室负责处理学院的媒体关系. 的 director of communications is the college’s primary spokespeople.
的 office regularly publishes news about the college, 教师 accomplishments, and student success stories. (See the “故事” section for more information.)此外，该办公室还可以在教师与新闻媒体成员合作时提供协助. This includes facilitating expert interviews with reporters and correspondents, advising on the development and pitching of editorial pieces, 培训教师如何最好地与新闻机构分享他们的研究和奖学金.
校园媒体
欢迎传媒人士到校园采访对公众开放的活动. 媒体进入校园进行采访、摄像或摄影必须事先获得许可. Contact the director of communications to request permission to come on campus. Once permission is granted, 通信办公室将通知校园安全，以确保进入校园.
故事
市场营销和传播办公室定期发布有关该学院的新闻, 教师 accomplishments, and student success stories. 这些都是基于学院的战略重点，并与相关部门和部门协调发展.
的 office welcomes relevant pitches for story ideas from 教师, 工作人员, 学生, 校友, and friends of the college. We are not able to publish every idea, but will give serious consideration to all. Please direct your pitches to the director of communications.
杂志
罗兹 杂志 is published biannually for 校友, 学生, 父母, 教师, 工作人员, and friends of the college. It contains news and profiles of 校友, 教师, 和学生, along with a lengthy 校友 news section. 要提交故事建议或评论，请联系校友关系主任特蕾西·帕特森 pattersont@stephenandjenny.com or (901) 843-3856
To submit 校友 news (including marriages, 出生, and obituaries) or to update your contact information, contact Tracy Patterson, director of 校友 relations, at pattersont@stephenandjenny.com or (901) 843-3856. You may also send your information to 校友@stephenandjenny.com.
体育运动 通信
For information or inquiries regarding athletics, contact Breanna Stalsitz, director of athletic media relations, at stalsitzb@hodes.edu or (901) 843-3063..
Alumni Information
To promote or inquire about 校友 activities, contact Tracy Patterson, director of 校友 relations, at pattersont@stephenandjenny.com or (901) 843-3856.
社交媒体
365betapp下载岛的旗舰社交媒体账户由营销和传播办公室(Office of Marketing and 通信)运营，是我们用来提升故事和关键信息的主要渠道之一. Our social media accounts make use of video, photography, and print media. Official 罗兹 accounts appear on 脸谱网, Instagram, 推特, and LinkedIn.
With approval from the relevant vice president, other channels may be run by 罗兹 affiliates, such as academic and administrative 部门, but are not under the purview of the Office of Marketing and 通信. 的使用 罗兹 Brand Identity Guide is required for all accounts representing 365betapp下载学院 divisions, 办公室, 部门, 或程序.